The 2022 Go RVing Dealer Tie-In Program is available for RV dealers, state dealer associations and affiliated ad agencies. This year’s national advertising and promotion campaign is “Go On a Real Vacation,” which the association said dealers can take to a local level.
The new multimedia marketing communications campaign is focused on family adventure, couples and the benefits of outdoor travel. Go RVing stated the campaign emphasizes the flexibility and affordability of RV travel for today’s consumers.
The dealer program provides access to new leads generated by the Go RVing web site. The program grants 24/7 access to consumer leads generated through the Go RVing website.
Participating dealers can download royalty-free photos, visuals, artwork for dealer websites, industry statistics and analytics, and other marketing resources. RV dealers can target their market with customizable versions of the current Go RVing national TV commercials or create their own using the latest stock footage, available for purchase as downloads. More images and stock footage will be available through 2022.
Dealers will receive updated Go RVing promotional materials to display at their dealership, retail shows and other special events.
The cost to sign up is $250. Questions can be directed to Chuck Boyd at [email protected] or (703) 591-7130 x113 or on the RVDA member service hotline (888) 687-7832.
The full 2022 media asset offerings are on the RVDA website here.
