Digital Lead Performance (DLP) is partnering with CDK Global for data exchange and API Integrations with Eleads.
CDK Global works with OEMs across the RV, auto, truck, agriculture, recreation, marine and powersports industries and has over 30,000 client locations and 15,000 clients served.
“This partnership shows that we are here to stay and we are committed to helping dealerships and retailers succeed,” DLP CEO Scott Fischer said. “DLP has dominated the Harley and powersports markets and we are gaining a foothold in the RV and marine industries. Our proven approach to mastering the digital sales process can really translate into any sector.”
DLP was founded in 2019 in Fort Myers, Florida.
API integrations enable companies to automate tasks and integrate their programs and databases with current industry applications. They ensure smooth and continuous communication between various applications and allow workers to get the benefits of multiple cloud-based applications while simultaneously enhancing product innovation.
The CDK Elead Customer Relationship Manager (CRM) organizes processes, provides snapshots of data clients can use to influence the sales process and allows dealers to see dealership activity to make actionable insights in real-time.
“For DLP to capture the attention of a leading international technology company such as CDK Global, it speaks loudly to our reputation in the powersports industry and tech world and the results we have obtained for retail clients,” DLP COO Aaron Barney said.
Digital Lead Performance began last year with 42 clients and more than doubled its business by year-end. About half of its clients are using CDK-Eleads.
“DLP is now 100% aligned with CDK and excited to be positioned as a partner in their online marketplace,” Barney said. “This partnership creates extreme value for DLP’s client dealerships and opens the door for unlimited opportunities. It is integrations like this that are a game changer for DLP and the Harley-Davidson and powersports clients we serve.”
The partnership with CDK helps gives automatic data and performance reconciliation through DMS. It also provides an improved client experience, scalability, an improved workflow, simplifies staff training and provides a smoother, more efficient onboarding process for clients, DLP said.
“We have worked very hard together for the past three years building a smart and healthy company here at DLP,” Barney said. “Our vision has been driven through our focus on growth, operational excellence and providing a maximized performance for our clients. All of these have been at the absolute forefront of DLP.”
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