LCI Industries President and CEO Jason Lippert said the RV supplier is positioned to capitalize on First Brands Group’s recent financial troubles.
He said First Brands Group’s bankruptcy process left many of its customers seeking new, stable partners. He said First Brands Group owns Lippert’s largest hitches and towing competitor.
“Against that backdrop, we are already seeing meaningful opportunities emerge, and we are in the process of capturing substantial incremental business as a result,” Jason Lippert said. “Although it is still early, we currently estimate the potential opportunity here at approximately $50 million.”
Jason Lippert said the company has the capacity to support incremental volume increase without needing new facilities or additional shifts.
Jason Lippert said the company’s proprietary OE parts earn Lippert high-margin aftermarket revenue.
“When one of our OEM components requires repair or replacement in the field,” he said, “it almost always must be replaced with our proprietary parts for fully integrated assembly, creating natural, durable and high-margin aftermarket revenue.”
He said Lippert had virtually no presence in the RV aftermarket 12 years ago. Over the past decade, the company added approximately 400 employees focused on aftermarket customers.
“At the moment, approximately 1.5 million RVs are entering the repair and replacement cycle in the next one to three years, each one requiring our parts to serve a solution,” Jason Lippert said. “Our components reach nearly every RV consumer because our parts are literally in almost every RV on the road.”
He said Lippert is focused on innovation to provide future growth.
Since 2020, new products and market share gains have driven a 57% increase in global content.
New RV market products include the Touring Coil Suspension (TCS), window designs and ladder systems.
“We offer either the leading product,” Lippert said, “or, in fact, the only product available.”
To highlight LCI’s innovation momentum, Lippert said the company’s five most recently launched products generate roughly $225 million annually.
“For example, our air conditioner unit shipments increased from 50,000 units in 2023 to more than 200,000 units last year,” Lippert said, “partially driven by strong consumer adoption of the Chill Cube air conditioner.”
The company’s patented sun deck was introduced in 2025, and Lippert is scheduled to build over 4,500 sun decks in 2026. Jason Lippert said each sun deck brings in $4,000 in revenue.
Lippert said his recent conversations with larger dealers gave him a bit more insight into the current market’s state.
“The larger dealers seem to be doing decent, but I think there are a lot of small players that are struggling,” Lippert said. “I think everybody is struggling on the margin side, but I think everybody is being very disciplined.”
Lippert grew sales by 10% year over year in 2025. January 2026 results showed 4% year-over-year revenue growth.
He said, “I think we are expecting that to trend fairly consistently as we look at the quarter.”
RV average sales prices (ASPs) have dropped in the past two years. Jason Lippert said factors such as inflation, tariffs and supply-chain issues could dramatically impact future ASPs.
He said aluminum’s price could be the biggest influence on ASP this year.
“I think that the OEMs right now are really focused on driving those ASPs down through a lot of content realignment,” he said. “There has been a lot of that going on to try to stay focused on bringing prices down. The only negative we have right now is that aluminum costs in general are up. That is a headwind for the industry. There is a lot of aluminum metal on these [RVs].”
Jason Lippert said the supplier is working with customers on good-better-best strategies to mitigate price increases.
“Maybe a ‘good’ is good enough, instead of them buying a ‘best’ type of product, or a ‘better’ type of product component for their RV,” Lippert said. “That could help bring pricing into a better line for the consumer.”
Lippert said he thinks the RV industry does a better job than most industries at managing factors that affect ASP.
In 2025, dealer service personnel completed approximately 50,000 Lippert technical training courses. Online product education resources generated nearly 2 million visits.
“As viewers and consumers increasingly rely on our service video to resolve issues in the field, these efforts are driving higher quality service outcomes,” he said. “In addition, we expanded our service footprint in 2025 with the opening of three new service facilities and the doubling of our mobile technician workforce.”
He said the investments have resulted in a double-digit increase in service completion, as well as improved speed, convenience and customer satisfaction.
This year, Lippert will launch The Lippert Upgrade Experience. The program will enable dealers to offer upgrades such as TCS, anti-lock brake systems and other advanced systems dealers do not offer.
Lippert said several of the country’s largest dealers have expressed strong interest in rolling out the program.
