Motility Software Solutions has been acquired by The Reynolds and Reynolds Co., an auto dealership software and services provider.
Motility began operations in 1984 as Systems 2000, or Sys2K. In 2018 private-equity firm Serent Capital took a stake in Motility.
“We are delighted to be joining the Reynolds’ family,” said Brad Rogers, CEO of Motility Software. “Reynolds’ history is undeniable and this positions us to be able to leverage the advancements they have made in auto and apply them to the specialty market.”
Motility Software supplies end-to-end dealer management software. The companies said Motility will operate as an independent company with backing and support from Reynolds.
“Motility and Reynolds’ are people-first businesses with core values that fit together seamlessly,” Rogers said. “With the combined vision of offering the best and most advanced technology, we will continue to deliver the same dedication to customer service, innovation, and culture as we have in the past.”
Reynolds is the maker of AppOne as well as its Open Dealer Exchange and Reynolds Document Services platforms. Reynolds said the transaction will create excellent synergies.
“Further movement into the recreational vehicle dealership space is a natural extension for our approach to technology and helping retailers succeed,” said Rudolph Nieto, SVP at Reynolds. “Incorporating Motility’s technology will open a new arena to share our auto retailing expertise. I’m thrilled to explore the commonalities and ensure we are bringing immense value to dealers in the specialty market.”
Since the Serent partnership, Motility experienced record-breaking growth, adding more than 125 dealers and reporting 10% year-over-year growth.
Motility also acquired location-based inventory management solution Lot Metrix in 2021 and added three new products to its portfolio: MotilityAnywhere, MotilityPay, and MotilityConnect.
“It has been an honor to have been a partner for Motility and see their remarkable growth over the last few years,” said Kevin Frick, partner at Serent Capital. “The Motility team has been able to not only add three new products, but also increase their reach through a meaningful strategic acquisition. We look forward to seeing their continued growth and success.”
