Bowlus’ history as an RV manufacturer stretches back nearly a century. Hawley Bowlus, who created the Spirit of St. Louis plane flown by Charles Lindbergh, designed and built his first riveted aluminum travel trailer in 1934.
Today, Bowlus is rolling out its first RV dealership partnership, bringing the company’s luxury RV travel trailers to five Lazydays RV stores in North America.
The trailers will be on Lazydays lots this month in Denver; Houston; Knoxville, Tennessee; Tampa, Florida; and Vancouver.
“By combining our success with Bowlus in California and Nevada with Lazydays’ white-glove philosophy,” Bowlus CEO Geneva Long said, “we will introduce the Bowlus brand to Denver, Houston, Knoxville, Tampa and Vancouver in a way never seen before.”
All five Bowlus locations will create an exclusive and dedicated sales and service experience at each Lazydays campus. Bowlus travel trailers include the all-electric Volterra and the 27-foot-long, half-ton towable Terra Firma. Bowlus’ new Heritage, a 25-foot-long travel trailer with a 3,500-pound GVWR, will be available beginning in 2024.
Lazydays CEO John North said, “Bowlus pioneered the luxury travel trailer segment, and we are proud to be its partner for nationwide dealership expansion. This exclusive relationship allows both Lazydays and Bowlus to invest significantly in the partnership, focusing on delivering exceptional luxury RVs and prioritizing the product and customer experience.”
Further expansion plans are scheduled for 2024. Bowlus and Lazydays also will have an exclusive service relationship at all Lazydays locations nationwide.
“Bowlus offers the finest hand-built craftsmanship in the world,” Long said, “and this expansion gives customers the opportunity to experience in person the ultimate in luxury, technology and performance nationwide. Lazydays has demonstrated that they are the leading RV dealer organization with a clear vision and an authentic commitment to the customer experience. We are thrilled to select Lazydays as our partner of choice.”
Store locations will be named Bowlus of Denver at Lazydays, Bowlus of Houston at Lazydays, Bowlus of Knoxville at Lazydays, Bowlus of Tampa at Lazydays and Bowlus of Vancouver at Lazydays.
“We are excited to collaborate with this innovative brand,” North said, “as Lazydays continues to grow and drive exceptional customer experiences in the RV market.”