Digital retail software company Rollick, Inc., is introducing a digital AI Assistant designed to help OEMs convert conversations into actions.
The company said Rollick AI Assistant will be embedded directly on OEM websites, enabling consumers to explore products, ask questions and search local dealer inventory through natural, real-time conversation.
Rollick Chief Product Officer Pete Eppele said, when appropriate, conversations will be handed off to OEM representatives and dealer sales reps as leads or notifications.
“OEMs are under increasing pressure to deliver digital experiences that simplify the process of finding the perfect vehicle,” Eppele said. “The Rollick AI Assistant is being designed to help brands better support shoppers online, while ensuring OEMs and dealers receive more informed, higher-intent opportunities.”
Rollick said its AI-powered software will integrate with RollickEngage and begin financial qualifying based on consumers’ process stage.
“As shopper expectations for fast, personalized digital experiences continue to rise, many OEM websites struggle to keep pace, particularly when it comes to answering detailed product questions, guiding shoppers through complex purchase decisions, surfacing available dealer inventory and capturing intent before engagement is lost,” the company said. “Rollick’s AI Assistant addresses these challenges by helping OEMs engage shoppers earlier and more effectively in the buying process.”
Rollick said source data sets its AI apart from others on the market. The Rollick AI Assistant is powered by “proprietary first-party intelligence.”
“This includes years of real OEM-to-consumer interactions and post-purchase ownership insights across powersports, RV, marine and industrial equipment brands,” Rollick said. “The Assistant is fully configurable to each brand’s voice, product rules and compliance standards.”
