Nobilis Group, Inc., an F&I provider to the RV and automotive industries for over three decades, promoted Stan Starnes to president and Jeff Beaver to chief administrative officer.
The company hired Rushi Modha as chief operating officer. Nobilis founder and CEO Troy Good will remain in his position.
“These are exciting times for Nobilis as we continue to grow and evolve our business to serve national retailers, vehicle manufacturers and product administrators,” Good said. “Over the past 10 years, we have diversified beyond our breakout role as the industry’s paintless dent repair product provider of choice to become a full F&I product administrator and claims fulfillment partner to many of the largest brands in the marketplace.”
The company offers RV ceramic graphene paint protection and a tire-and-wheel protection plan to the RV industry.
Nobilis said Starnes joined the company in 2008 as executive vice president and has served as chief operating officer since 2015.
Starnes’ prior experience includes ownership of a multi-point auto dealer group, divisional president for Southwest Dealer Services and regional vice president for AON/Resource Dealer Group.
Nobilis said Starnes will focus on sales initiatives, new business development and servicing key partner relationships.
Beaver joined Nobilis in 2015 as senior vice president of marketing and product management before he was named chief marketing officer in 2019.
Nobilis said Beaver led the company rebrand from Dent Zone to Nobilis Group and numerous product expansion initiatives, including the launch of NanoCure Protective Coatings.
In his new role, Starnes will continue to lead new product and client initiatives and brand management while adding responsibility for claims management, risk management and partner relations.
“I am proud to have Stan and Jeff step into greater roles at Nobilis and to add Rushi to the leadership team,” Good said. “They each bring decades of critical experience and expertise that will secure our future and provide new avenues of expansion as the preferred partner for vehicle protection programs and claims fulfillment.”
The company said Modha brings over 23 years of leadership experience to the Nobilis executive team.
He will lead all core business operations at Nobilis.
