Opinion: AI, Your Dealership’s Next Big Thing

A picture of Ron Wheeler

OK, here comes change again.

Just when you thought you were catching up to all the post-Covid marketing trends.

I hate to burst your bubble, but you have not seen anything yet.

Do you know what AI stands for? I suggest you familiarize yourself with AI, or artificial intelligence, as soon as possible.

A Google search describes AI as: “Artificial intelligence (AI) is a wide-ranging branch of computer science concerned with building smart machines capable of performing tasks that typically require human interaction and intelligence.”

A Whole New World

AI enables machines to model, and even improve upon, the human mind’s capabilities. From the self-driving cars’ development to the proliferation of smart assistants such as Siri and Alexa, AI is a growing part of everyday life.

Now, AI will affect your business. Plus, the change will happen much faster than you can imagine. By the time many cohorts recognize AI’s power and realize they cannot live without the technology if they want to compete effectively, they will be years behind.

AI will have the internet’s impact. AI will have social media’s impact.

Do you remember life before those advancements? AI is as big, or even bigger. You need to get in the loop and on board as soon as possible.

So, how will AI affect your RV dealership? Let me give you a little insight.

Among the most popular new sites is ChatGPT. Chat GPT is an AI platform created by OpenAI. The platform has the ability and knowledge to answer your questions, but you also can feed in information to make ChatGPT smarter and more relevant with its responses.

Many believe AI can help you create content relevant to your dealership about 10 times faster than a human being. This technology will have massive implications on search and SEO.

Let me walk you through a 10-minute exercise I put the platform through.

I told ChatGPT: “Write me an article about how AI can help my SEO.” Here is the result.

“Search engine optimization (SEO) is the process of optimizing your website to improve its visibility and ranking on search engine results pages (SERPs). The use of artificial intelligence (AI) and machine learning (ML) is becoming increasingly popular in SEO strategies. ChatGPT is an AI-powered language model that can be used to help with SEO. In this blog, we will discuss how to use ChatGPT to improve your website’s SEO.

  1. Generate content ideas. ChatGPT can help you generate content ideas for your website. By inputting a topic or keyword related to your business or industry, ChatGPT can provide you with a list of ideas for articles, blog posts or other types of content. This can be helpful in identifying topics that are relevant to your audience and that can help you rank higher on SERPs.
  2. Conduct keyword research. Keywords are an essential part of any SEO strategy. ChatGPT can help you conduct keyword research by providing you with a list of related keywords and phrases. By inputting a primary keyword, ChatGPT can generate a list of long-tail keywords that can help you rank higher on SERPs. Additionally, ChatGPT can help you identify relevant keywords for your industry or niche.
  3. Optimize content for search engines. ChatGPT can help you optimize your content for search engines. By analyzing the content on your website, ChatGPT can provide you with suggestions for improving your content’s readability, grammar and syntax. This can help you rank higher on SERPs by making your content more accessible to search engine algorithms.
  4. Generate meta descriptions. Meta descriptions are the short snippets of text that appear under the title of your website on SERPs. ChatGPT can help you generate meta descriptions that are optimized for search engines. By inputting a primary keyword and some information about your website, ChatGPT can generate a meta description that is both informative and keyword-rich.
  5. Improve user experience. User experience (UX) is becoming increasingly important in SEO. ChatGPT can help you improve your website’s UX by providing you with suggestions for improving your website’s design and layout. By analyzing your website’s content, ChatGPT can provide you with suggestions for improving your website’s navigation, load times and overall user experience.
  6. Conduct competitor analysis. Competitor analysis is an essential part of any SEO strategy. ChatGPT can help you conduct competitor analysis by analyzing your competitors’ websites and providing you with insights into their SEO strategies. By identifying the keywords and phrases that your competitors are targeting, you can optimize your own website to compete for those same keywords.
  7. Optimize images. Images are an essential part of any website, but they can also slow down your website’s load times. ChatGPT can help you optimize your images for search engines by providing you with suggestions for improving their file size and formatting. By optimizing your images, you can improve your website’s load times and overall user experience.
  8. Generate backlinks. Backlinks are an essential part of any SEO strategy. ChatGPT can help you generate backlinks by providing you with suggestions for guest blogging opportunities, link-building strategies, and other ways to improve your website’s visibility. By generating high-quality backlinks, you can improve your website’s ranking on SERPs and drive more traffic to your website.

In conclusion, ChatGPT is a powerful tool that can help you improve your website’s SEO. By using ChatGPT to generate content ideas, conduct keyword research, optimize your content for search engines, generate meta descriptions, improve user experience, conduct competitor analysis, optimize images and generate backlinks, you can improve your website’s visibility and ranking on SERPs.”

So far, within two minutes, the AI platform created an article on how to help your SEO.

Next, I started at the top and asked ChatGPT to provide more information on the top three items listed in the article the platform created. The No. 1 AI business use in the coming years will be content. I made a simple ChatGPT request to provide headline information to help me generate some dealership content.

I told the AI platform: “Give me 25 catchy headlines to use for blog content for the RV industry.” Here is what ChatGPT produced:

  • Discover your next adventure with our RVs
  • Travel in style with our top-of-the-line RVs
  • Escape the everyday with our RVs
  • Unlock the possibilities of RV travel
  • Find your freedom on the open road
  • RV living at its finest
  • Life is an adventure,
  • travel in an RV
  • Take your home on the road with our RVs
  • Experience the best in RV travel
  • Unleash your inner explorer with our RVs
  • Go anywhere, stay anywhere with our RVs
  • Discover your next home away from home
  • The ultimate way to travel and explore
  • Make memories on the road with our RVs
  • Escape the crowds and find your own path
  • Luxury RV travel for less
  • RVing: The best way to see the world
  • Get more out of your vacations with an RV
  • The convenience and comfort of home on the road
  • Find your next adventure with our RVs
  • A better way to travel: RVs
  • RVing: The ultimate way to explore and experience
  • Travel in comfort and style with our RVs
  • The freedom of the open road awaits you
  • RV travel: Where every journey is an adventure

Building the headline list took another 60 seconds, and I already received some valuable information. Now I have some great thought starters for new content.

To drill down deeper here, you can ask ChatGPT to rewrite a headline as if you were a first-time RVer and add some humor to the article. In less than a minute, you would have more content.

The second item listed in my ChatGPT article about SEO was keyword research. Keywords are particularly important to useful content and increase SEO power.

I used one headline, “Discover your next home away from home,” to write a blog about RV shows. To make the responses more relevant for SEO, I asked ChatGPT for information about keywords to put in my article.

I asked: “What search keywords should I use for a PPC (pay per click) campaign for an RV show?”

Here is the resulting keyword list:

1          RV Show

2          RV Expo

3          RV Trade show

4          RV Display

5          RV Exhibition

6          RV Convention

7          RV Event

8          RV Display event

9          RV Product showcase

10        RV Industry show

11        RV Dealer show

The process took another 60 seconds. Now I have a headline and keywords. I then can ask the AI platform to write a blog on why an RV show is a great place to shop for the perfect RV.

In the request, you can add as many relevant variables as you would like. The one key to AI is the better information you feed it, the better information you will receive.

To prove my point, I made a very simple blog request: “Write a blog for 200 words on how to hook up your truck to a PullRite hitch for your fifth wheel.”

Here is what ChatGPT produced:

“If you’re planning to tow a fifth wheel trailer with your truck, a PullRite hitch is an excellent choice. Pull-Rite hitches are known for their reliability, durability and ease of use. Here are the steps to hook up your truck to a Pull-Rite hitch for your fifth wheel:

  1. First position the hitch: Park your truck on level ground and position the PullRite hitch in the bed of your truck according to the manufacturer’s instructions. Make sure the hitch is properly anchored to the bed of the truck.
  2. Attach the kingpin: Back your truck up to the fifth wheel trailer and line up the kingpin with the hitch. Lower the trailer onto the hitch and make sure the kingpin is securely in place.
  3. Connect the safety chains: Attach the safety chains to the truck’s frame using the hooks provided. Cross the chains under the kingpin to prevent the trailer from tipping in the event of a disconnect.
  4. Connect the breakaway cable: Attach the breakaway cable to the truck’s bumper or hitch receiver. This cable is designed to activate the trailer’s brakes if it becomes disconnected from the truck.
  5. Test the connection: Raise the landing gear on the trailer and slowly pull forward to make sure the hitch is securely attached. Check the lights, brakes and turn signals on the trailer to make sure they are working properly.”

As you can see, the reply was close but no cigar, but ChatGPT only took another minute to create the blog. The result shows why the human element will always be important to AI’s content creation.

To demonstrate AI’s power, I used ChatGPT to produce 90% of this article. I put the article’s framework in place in about 10 minutes and was able to create some very relevant content. Look for more content ideas as we educate ChatGPT more on the RV business.

A final thought to leave you with: In just two months, ChatGPT reached 100 million consumers. TikTok, the most famous app today, took nine months to reach that many people. Additionally, many more AI formats are now available, and more are on the way.


Ron Wheeler is founder and principal at Wheeler Advertising. Ron has been a speaker at RVDA for more than 30 years and at NADA for more than 18 years. He has spoken on topics ranging from dealership branding to RV effectiveness, social media and digital marketing. He began his RV advertising career more than 30 years ago. Ron was RVDA Convention and Expo chairman for six years and also sat on the RV Hall of Fame board. His company works with RV dealers in more than 30 states and into Canada.

RV News magazine spread
If you are employed in the RV industry and not a member of the trade media, Subscribe for Free:
  • Daily business news on the RV industry and the companies and people that encompass it
  • Monthly printed and/or digital magazine filled with in-depth articles to increase profit margins
  • Statistics, data and other RV business trade information
Scroll to Top