Outdoor marketplace Outdoorsy is partnering with gear and clothing retailer Backcountry to offer customers new resources and “memorable outdoor travel experiences.”
The companies stated they will provide supplies and access to shared experiences at a lower cost. Backcountry customers will receive a discount on Outdoorsy RV rentals, while Outdoorsy owners and renters will gain access to discounted merchandise.
“A partnership between Backcountry and Outdoorsy could not be a more natural fit. Backcountry has the premier selection of gear and equipment that people need to get outside, and Outdoorsy has the ultimate tools to take people there,” Backcountry Chief Marketing Officer Sarah Crockett said. “Working with another brand that shares our mission of making the outdoors more accessible feels really powerful. It is an honor to work with Outdoorsy, and we hope our partnership can drive value and have a positive impact on our shared community of outdoor users.”
Customers can access Backcountry’s outdoor and travel experts, gear enthusiasts and customer service team – known as “Gearheads.” Outdoorsy users will be guided through “apparel itineraries” based on their chosen outdoor activity. Gearheads will curate a monthly calendar of merchandise deals for Outdoorsy travelers.
“We built Outdoorsy to help people experience the benefits of time spent in nature and make lasting memories outdoors — and this partnership with Backcountry is a meaningful step in bringing our vision to life,” Outdoorsy co-founder and Chief Marketing Officer Jen Young said. “As we reflect on this past year, it is more evident than ever that people have a great desire to be outdoors, and Backcountry provides the gear needed to make that happen while we provide the vehicle to get them there. This truly is a very natural partnership, and we hope it can benefit those who long to be outdoors as much as we do.”
The partnership will begin with a “Backcountry x Outdoorsy Summer Getaway Sweepstakes,” where the companies will give one winner $2,000 in Outdoorsy and Backcountry credit. The sweepstakes runs from May 17-30. Those interested can enter the sweepstakes, find custom gear recommendations and access contest terms and conditions here.
