Priority One Partners with MOTOTV to Bring New Marketing Tactics to Dealerships

Priority One Financial Services, the recreational industry’s oldest F&I outsourcing provider, recently launched a new partnership with MOTOTV, a customizable in-store television network.

Through the partnership, Priority One and MOTOTV dealers will have access to animated advertisements that educate customers on the financing process when purchasing a boat or RV.

“MOTOTV promotes important brand and product information to customers on TVs at point-of-sale in a powerful way,” said Gary Halpin, co-founder and managing partner of MOTOTV. “We are glad to be working with Priority One to help dealerships’ customers understand the benefits of financing with a trusted partner and to close more sales.”

The ads share financing information with mobile graphics, and highlight marketing points regarding financing RV purchases and credit scores.

“These digital promotions start conversations between dealers and customers. Financing isn’t always easy to talk about! But these visuals make it relatable and exciting,” said Nicole Armstrong, VP of marketing and sales at Priority One.

Through the partnership, Priority One hopes to motivate its dealers that do not currently have a MOTOTV subscription to get one. The service allows dealers to display desired brands and products, customizable for individual dealer.

MOTOTV manages the advertising content so retailers can focus on their business. Launched in 2010, MOTOTV is currently on more than 4,000 screens in retailers and dealerships throughout the United States, Canada, Australia, Switzerland and the U.K. MOTOTV Networks is headquartered in Denver, CO with employees located across the country.

Dealers interested in adding MOTOTV to their store should call Cody Baker at (970) 946-8874 and mention key word PRIORITY ONE.

Founded in 1987, Priority One Financial Services, Inc. provides finance and insurance products to hundreds of marine, recreation and commercial equipment retailers. A division of Forest River, a Berkshire Hathaway company, Priority One is headquartered in Saint Petersburg, Florida. The company also owns and operates Priority One Equipment Finance and Veritas Insurance Group.

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