Protective Asset Protection Celebrates 60 Years

A picture of the new Protective Asset Protection logo after a 2022 rebranding

Protective Asset Protection is celebrating 60 years of service this month. Protective provides F&I products that help protect RV and other vehicles while equipping dealers with F&I products.

Progressive began protecting automotive cars and trucks 60 years ago, then added motorcycles, powersports, marine and specialty vehicles.

The company’s first RV program was taken in-house by Protective in 2004 (from General Electric) and marketed as Xtra-Ride.

“Over the last few decades, our company has experienced tremendous growth and our team has increased significantly, creating quality opportunities for employees around the country,” said Scott Karchunas, Protective Asset Protection president.

The company has made many acquisitions since it began as Western Diversified in the early 1960s. The company’s most recent acquisitions have included Revolos Corp. in 2021, and AUL Corp. in 2022.

To best serve dealer partners, Protective trains dealers F&I product options, the company said. The company offers an ongoing curriculum of in-person, online and video training materials for its dealer partners across the U.S. Protective provided online F&I options and contactless vehicle programs to help dealerships keep their businesses open during the pandemic.

“We have not done this alone. Our journey has been made possible by the outstanding support of our committed agent and dealer partners who have put their trust in Protective. As partners we have worked alongside our agents and dealers to continuously meet the needs of our evolving markets and grown together,” Karchunas said. “It is fitting that we express our gratitude and share our success with them. With their continued confidence in our longstanding partnership, we are encouraged and inspired to continue serving them even better in the future.”

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