Relentless Dealer Services (RDS) announced a partnership with Cookeville RV and Marine to provide a comprehensive F&I product suite.
Originally started as a truck repair shop, Cookeville RV and Marine is based in Cookeville, Tennessee. The dealership’s location is between Nashville, Knoxville and Chattanooga, and draws crowds seeking leading RV and marine brands, RDS stated.
“We were ready to take our business to the next level,” Cookeville Owner Judd Bullington stated. “The products and services allow us to add profit to the bottom line while better serving our customers throughout their ownership period, no matter what unit they buy from us.”
Both companies look forward to a partnership based on serving customers, communication and a shared desire to see both businesses grow within the industry, RDS stated.
Cookeville RV and Marine is the largest boat dealer in the RDS network.
“We are excited to show the impact our products can have on dealer satisfaction, customer service and the bottom line to a dealer in the marine space,” RDS VP Dominic Zappia said. “We are grateful to partner with a team that aligns with our philosophy of demonstrating high levels of customer satisfaction and retention.”