Rental Dealers’ 2024 Forecast

A picture of a Type C motorhome on the road in the mountains going downhill

RV dealers predicted 2024’s rental business will grow compared with 2023.

RV Rental Association (RVRA) 2024 spring survey participants provided the outlook.

Among those surveyed, 41% of rental operators said their rental revenue will increase compared with last year, while 31% said it will remain the same.

RVRA Chairman Scott Krenek said rental dealers anticipate a positive summer. He said 84% of respondents said manufacturers supplied enough RVs for dealers’ rental fleets. Krenek said he anticipates momentum from the April 8 solar eclipse will continue into the summer season.

Several consumers who already have rented an RV this year were repeat renters. The survey report said 48% of companies had a customer who rented with them at least once in the past, and 23% reported having renters who worked with them at least twice.

The survey report said 38% of companies had five- to six-night contracts, and 22% reported contracts with seven nights or more. Among survey participants, 16% anticipated their rental contracts would be longer this year.

Half of the rental dealers reported listing rental RVs on peer-to-peer platforms.

Renters use RVs with more sleeping space. A total of 88% of respondents said RVs that slept three adults were the most popular. A quarter (25%) said RV that slept five adults were most popular and 19% said those with at least six sleeping spaces were most popular.

A fifth of respondents (20%) said RV rentals were delivered and set up, while 22% of renters had their own tow vehicles.

Rental dealers’ predictions of a positive year will soon be tested as the summer season approaches.

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