Rev Recreation Group Reports Strong Hershey Performance

A picture of Rev Recreation Group's 2023 Hershey RV Show display from an aerial view.

Rev Recreation Group announces strong show results at America’s Largest RV Show in Hershey, Pennsylvania. From Sept. 13-17, customers were able to order and purchase new units from brands including Fleetwood RV, Holiday Rambler, American Coach, Renegade RV, Midwest Automotive Designs and Lance.

Mike Lanciotti, Rev Recreation Group president, said: “We had an excellent show at Hershey. The teams reported positive consumer feedback for our new floorplans and innovation across the brands. Hershey is a great lead into Open House in Elkhart. We are looking forward to sitting down with our dealers and discussing how to keep the momentum strong.”

Renegade RV increased its sales by more than 70% from last year’s show. The most popular models included the Vienna, Valencia, Veron and Explorer. Buyers were split 50/50 between first-time Renegade customers and current Renegade owners looking to trade up. The company said attendees reacted well to improved safety features such as lane departure and collision mitigation on the Freightliner chassis.

Interest in Lance Camper truck campers was strong, as was interest in Lance’s trailer line, the company said. The new off-road Enduro trailer was displayed for the first time at a traditional RV show in the East and received a lot of interest. Positive consumer feedback indicated the number of people planning to purchase in the future has returned to pre-pandemic levels.

Fleetwood RV’s Type A gas models performed very well, including the Bounder as well as the Fortis 36Y featuring the exclusive Kid Kave which received a lot of attention. Overall, Fleetwood had higher sales than last year, from a mix of first-time buyers and RV owners trading up.

Midwest Automotive Designs had its second-best Hershey show, selling 15 models in total during the show.

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