Rollick and Aqua Finance, Inc. are collaborating to streamline the buying experience for RV, powersports and boat purchases. Aqua’s financing prequalification experience is being integrated within the RollickEngage digital retail tool.
According to Rollick’s recent Future of Buying Study, up to 54% of outdoor recreation vehicle shoppers want to begin the financing process online. Rollick’s OEM and dealer customers found that consumers who complete a digital prequalification through the RollickEngage tool close purchases more than three times as often as a standard lead.
The collaboration empowers OEMs like Winnebago to extend their existing retail finance programs with Aqua by bringing the financing qualification experience online to meet consumer needs and boost close rates.
Greg Wigent, executive vice president of growth initiatives at Aqua, said, “Aqua is excited to partner with Rollick to enhance the digital rollout of our full spectrum financing solution to the outdoor recreation industry. Our collaboration with Rollick provides a seamless prequalification experience that benefits both dealers and consumers, ensuring a smooth and efficient transaction process.”
Aqua’s financing program offers several advantages to consumers and dealers. Aqua finances consumers through a full credit spectrum, providing options for various credit profiles. The streamlined digital prequalification process through RollickEngage helps consumers understand their purchasing power early in their shopping journey. Dealers benefit from Aqua’s transaction processes, which minimize delays and improve customer satisfaction.
Jason Nierman, chief revenue officer at Rollick, said, “This collaboration is a tangible example of how we deliver on our mission to help recreation OEMs and dealers find, win, and keep customers. Industry collaborations like this one with Aqua are key to our success. We provide the most comprehensive digital retailing solution on the market, giving OEMs and dealers the flexibility to integrate processes with their existing partners, be it for financing prequalification, trade-in estimation, deposit taking, incentives eligibility checks, texting and more.”
