Rollick, an RV industry marketing and technology provider, recently shared a list of six steps RV OEMs and dealers can take to more effectively sell their RV and outdoor recreation products.
“While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats,” the company said.
Rollick circulated the new campaign this week, giving subscribers tips on how to successful navigate the pandemic-era outdoor recreation business environment. The company highlighted the need for owner databases, up-to-date demographics and strategic digital selling.
Click here to view the full campaign from Rollick.
Read Rollick’s seven tips below:.
Step 1: Data Acquisition
Organize your current prospect and owner database or explore purchasing prospect list based on demographics, modeled or competitive data
Step 2: Content Creation
Define the creative, content and messaging you plan to deliver to your audience. This can be done through lifestyle content or it could be a piece of premium content, such as an ebook or infographic that adds value to your message
Step 3: Campaign delivery
Depending on your creative approach, there are multiple channels to deliver your message. The most common and effective way is leveraging the email campaigns function in Aimbase or through channels such as Facebook, Instagram or search campaigns
Step 4: Lead Nurturing
As hand-raisers express interest in your product or brand, nurture those prospects with timed and automated email communications designed to push them further down the funnel.
Step 5: Concierge Call Center
With historically poor lead response times in the recreation industry, leverage Rollick’s concierge call center to follow-up with each lead from your campaign. Rollick’s team connects leads within 15 minutes of inquiry and schedules appointments with dealers on your behalf.
Step 6: Reporting
Get real-time and actionable insights on campaign performance. Leverage Aimbase’s powerful reporting suite to get drill downs on lead activity, dealer response times and ROI analysis.
