Rollick introduced feature enhancements to its RollickNurture lead engagement platform.
The enhancements address what Rollick refers to as “increasing pressure on OEMs and dealers to meet rising consumer expectations for personalized, timely digital communication.”
Rollick’s updates to the platform improve lead response times, personalize outreach and support long-term customer retention. The enhancements provide new capabilities such as inventory-linked emails, behavior-based content and mobile-optimized layouts.
According to Rollick’s Future of Buying study, which surveyed over 27,000 recreational shoppers, 52% of digital shoppers expect personalized emails that address their specific questions, and 65% expect a same-day response.
Rollick Chief Product Officer Pete Eppele said, “At Rollick, we are committed to delivering a (RollickNurture) product that maximizes consumer engagement and helps move them along in the process to deliver a sale ultimately.”
Enhanced features of the RollickNurture product include:
- Inventory Inclusion – Nurture emails now include links to inventory listings on the dealer’s website that match the shopper’s vehicle of interest.
- Customized Content – Dealers have flexibility to customize content within their emails.
- Refreshed Email Styling and Improved Mobile Layout – Nurture emails have been redesigned based on OEM and dealer feedback and are mobile optimized.
Other enhancements are planned this year.
For more, visit www.rollick.io.
