Indiana-based marketing agency Element Three hired a director of data science and analytics. The company said Charlie May, the new director, will lead the firm’s analytic functions and advance artificial intelligence (AI) initiatives.
May has served as a freelance data scientist, supporting Element Three on advanced analytical projects, including complex RV repurchase modeling. He has over 15 years of experience integrating marketing, analytics and data science across global brands and enterprise environments.
Element Three CEO Kyler Mason said May’s blend of marketing intuition, engineering discipline and applied data science is rare.
“As dealer-distributed brands push harder for proof of performance, predictive analytics and smarter demand creation,” Mason said, “Charlie gives us the depth to meet those needs head-on. He will help us deliver clearer, faster insights for our clients today—and build the AI-powered services they will rely on tomorrow.”
Element Three’s clients, who are primarily OEMs, seek tools and methodologies that unify marketing data, enable predictive forecasting and connect national-level brand activity to local-level demand. The company said May’s role directly supports OEM clients’ needs.
May will serve as the agency’s central analytics leader. He will support performance reporting, attribution modeling, statistical analysis and competitive intelligence.
Element Three specializes in helping manufacturers and dealer-distributed brands in the RV industry, among others.
For more, visit elementthree.com.
