RV Retailer Opens Second Training Campus

A picture of RV Retailer's new training center opening

A second RV Retailer (RVR) training campus held its grand opening May 14 at the dealership’s flagship Sierra RV campus in Utah.

The new RVR University (RVRU) Training Center is a 28-acre facility that will house the dealership’s new Tech Mentor Program. The launch is aimed to develop a master technician team to train apprentice techs across RVR’s 55 stores.

“This new state-of-the-art RVRU Training Center in the western U.S. reinforces our continued commitment to invest in our people through industry-leading training and leadership development,” RVR President and CEO Jon Ferrando said. “The RVRU Mentor-Apprentice Program features an industry-first structured program to develop a team of service technician mentors who will train apprentice techs throughout our 55-store network. The program establishes a career path for skilled workers to become RV certified service technicians in our fast-growing business and will support our bold service expansion goals.”

The company’s chief human resources officer, Taylore Elliott, said Sierra RV is the “perfect place” to launch the new Utah-based training facility, which houses 32 service technician bays. RVR acquired Sierra RV in November 2020.

“Service technicians spent several days learning how to be a mentor and the standards needed for service technician apprentices to grow into a full-time service technician,” Elliott said. “These industry-first programs will create a consistent approach to train our new service technicians, with structured curriculum and course materials to have all of our service technicians 100% RVTI Level 1-certified by end of year at our 55 stores to better serve our customers.”

“This new program ensures all service technician apprentices are provided a 90-120-day program with clear milestones to pass training needed to be become successful service technicians,” said Chris Glenn, RVR VP of service and parts operations said. “The program trains the top service technicians across RVR’s network of stores based on quality of work and leadership to learn the steps and process of mentoring our service technicians’ apprentices.”

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