RVDA of Canada promoted Anita Lien as the association’s new director of marketing and communications.
The position is responsible for executing RVDA of Canada’s communications strategies, as well as continuing to increase the association’s brand awareness and presence through various marketing channels. Lien will oversee member program coordination. Lien also will work with industry stakeholders to develop and expand current educational, training and recruitment programs.
Lien joined RVDA of Canada in 2008 and served as the association’s program coordinator during the time. Over the years, the association stated Lien has worked closely with Canadian colleges to offer RV service technician apprenticeship programs. She worked with RVDA, the RV Learning Center and the RV Technical Institute to “professionalize” the RV service field throughout Canada.
“Much of Lien’s role also involves promoting career opportunities in the RV sector to help grow the shrinking talent pool due to an explosion in popularity in RVing,” the association stated.
RVDA of Canada is headquartered in Richmond, British Columbia.
