There is still time for RVIA members to sign up for an in-person, in-depth look at the organization’s RV Consumer’s Path to Purchase seminar Feb. 9 at 9 a.m. in the Crystal Ballroom at the Lerner Theater in Elkhart, Ind.
The seminar will be based on soon-to-be released Go RVing Path to Purchase research. RVIA VP of Membership and Research Bill Baker will lead the discussion. Go RVing’s Chief Marketing Officer and SVP Karen Redfern, Director of Strategic Marketing Courtney Bias and Senior Manager of Strategic Marketing Sara Neely as well as Tim Reimer and Angela Pitts of Ipsos, the firm that conducted the research, will chip in with their expertise.
The material will cover information about new and repeat buyers and their mindsets when they are considering buying an RV. Seminar attendees will come away with new understanding about “what elements of the journey are most impactful to furthering RV enthusiasm,” RVIA literature said.
The event is free to all RVIA members. The doors will open at 8:30 a.m. for breakfast. Click here for registration information.
