Dealer eProcess, a website and marketing solutions provider, appointed Tracy Fry as its new vice president of growth strategy.
Dealer eProcess oversees eAutoAppraise, a trade-in technology company serving the RV industry.
The company said Fry will guide vision and driving growth initiatives moving forward for Dealer eProcess’ retailing offering and for eAuto Appraise and CreditMiner.
“We are very excited for what the future holds for DEP, especially in the growth of our Digital Retailing Platform,” DEP founder and CEO Joe Gillespie said. “As a pioneer in automotive technology, Dealer eProcess has always been at the forefront of industry advancements. With the latest innovations to the platform and messaging, the company is confident that Tracy’s inclusion will create a tremendous impact on our position in this highly competitive field.”
Fry has over 15 years of experience, 13 in the automotive industry. Fry made a significant impact at companies like Roadster, CDK Global and Edmunds, Dealer eProcess said. The company said Fry is known for her sales leadership and management, SaaS sales and sales strategy, digital marketing, building and scaling sales teams and go-to-market planning.
“As someone who has long admired Dealer eProcess for their innovative approach to addressing dealers’ challenges, I am thrilled to be a part of the company,” Fry said. “I recognize the value in Dealer eProcess’ award-winning technology and their commitment to delivering exceptional customer care.”
