First-time RVDA speaker Dave Brown, a founding partner of Southwestern Consulting, will present three workshops during the 2023 RVDA Convention/Expo.
The Convention/Expo will take place Nov. 6-10, 2023, at Paris Las Vegas.
All three sessions will be part of the convention/expo’s sales track. All three will take place Nov. 9.
The first session, titled “Navigate: Selling the Way People Want to Buy,” takes place from 9-10 a.m. The workshop examines the notion that selling is not about treating people the way you want to be treated but rather is about treating people the way they want to be treated.
During the workshop, attendees will learn:
- What the four distinct psychological buying and selling behavioral types are
- How to identify someone’s buying behavioral style within seconds
- Why saying the wrong thing in the first five seconds can permanently eliminate your chance of making a sale
- Which types of advanced closing techniques are most likely to increase the probability of converting someone into a customer.
The second session, running from 10:15-11:15 a.m., is titled “Servant Selling: Closing More Deals and Giving Your Customers Exactly What They Need.”
Servant Selling is a “help others” philosophy putting your potential customers’ needs and desires ahead of your own.
During the workshop, attendees will learn:
- Why approaching sales with a helping others perspective gains trust and support
- How to successfully sell your products and services from a servant perspective
- Life-changing proven methodologies and ideas
Finally, the third session runs from 2-3 p.m. and is titled “Navigate: Leading People the Way They Want to Be Lead.” Brown will discuss leading by example, modeling the behavior we want to see in others, and creating a safe and inclusive environment where everyone can thrive.
During the workshop, attendees will learn:
- The four distinct psychological behavioral types and how to identify someone’s style within seconds of meeting them
- How to modify your leadership and communication style to lead the way they like to be lead
- Why saying the wrong thing in the first five seconds can permanently eliminate your chance of gaining their trust and confidence as a leader
