Swavelle Group Expands Bella Dura Cut Yardage Programs

A picture of Swavelle Bella Dura Persimmon Goldenrod fabric

The Swavelle Group, a family-owned textile company, introduced expanded Bella Dura cut yardage programs for the most popular Bella Dura and Bella Dura Home fabrics collections.

The program has 292 new colors in several patterns, new designs and textures. The stock is ready to ship with no minimum yardage requirements, the company said.

“Multicolor is a prominent textile trend of the moment, allowing patterns to be layered and coordinated easily, adding depth to any space,” said Barbara Rogers, Swavelle Group director of marketing.  “Our new color stories feature beautiful color blends and new soft earthy reds like coral and persimmon, goldenrod, and dusty teal.”

The collection includes fabric textures from boucle to heavy, cotton-like yarns. Bella Dura is PFAS free and woven with a 100% proprietary polyolefin fiber. The Bella Dura Home collection consists of polyolefin and/or a high UV polyester fabric. All the fabrics are made in the USA.A picture of the Swavelle Bella Dura Multi-colored fabric collection

“Bella Dura and Bella Dura Home fabrics are unmatched in style, quality and durability,” Rogers said. “And we are thrilled to have expanded and increased the palette selections for these popular collections.”

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