Thor Industries released findings regarding consumer rental experiences, key motivators and purchase likelihoods in the company’s 2020 U.S. RV Rental Study.
The manufacturer stated it will use the survey results to better understand RV rental trends and inform decisions within the Thor company family.
“As a leader in the industry, it is important that we pursue and share data and insights about the evolving RV lifestyle,” Thor Industries President and CEO Bob Martin said. “Our 2020 RV Rental Study is a good indicator of how consumers are spending more time outdoors by way of RVing.”
Martin said one of the “most promising” findings suggests a large percentage of renters are likely to buy an RV after renting, making rental consumers a key component for future industry growth.
“This data will help better target renters to convert to purchase and continue building loyalty for the Thor family of companies,” Martin said.
The survey, which includes information from those who rented before and during the COVID-19 pandemic, examined renters from across all U.S. regions. Thor stated it included questions to assess consumers’ likelihood to purchase an RV in the future, to learn more about where and how RV renters are traveling, and to determine how to provide an improved experience.
Key findings included:
- 73 percent of respondents likely would purchase an RV
- 66 percent reported they are most likely to buy within the next 6-11 months
- 80 percent likely would purchase an RV similar to the one they rented
When asked about overall satisfaction with the RV rental experience, 97 percent reported being satisfied.
Thor stated the Thor 2020 RV Rental Study illustrates consumers rent to try out the RV lifestyle. Accordingly, Thor stated RV trials lead to future, long-term RV purchases. More RV findings and the full study are available here.
