A branding initiative will bring new website features to members and partners of the North American Trailer Dealers Association (NATDA).
The association stated after years of deliberation and effort, the new website will provide a “unique” user experience NATDA has long sought. Members can log in through a customized portal to update account information, view financial history and pay open invoices, as well as register for upcoming events.
“As 2020 unequivocally proved, a simple and effective digital experience has become increasingly important with each passing year,” NATDA President Andy Ackerman said. “Our new website will not only allow our members to make interacting with us easier but provide exclusive member-specific content and resources in a way we have not been able to do before.”
In addition to the new website, NATDA unveiled a new logo that will be used moving forward.
“When we analyzed the message we wanted our branding to convey, we realized very quickly that we needed to embody the same principles we encourage out of our membership: innovation, boldness and progressiveness,” association Director of Marketing Corey Langley said. “Our industry is moving at breakneck speed and we believe that its association should channel that same mentality. In our eyes, the new look NATDA does just that.”
Those interested can view the association’s new website here.