PlainsCraft Covered Wagons is capitalizing on virtual shows to more efficiently reach park owners and operators. The company has already generated business through its promotions in association with the upcoming Glamping Show USA virtual event. As a traditional manufacturer of glamping accommodation units, the company has adapted to the virtual world.
“So many winds of change have shaped our industry, and we are seeing massive growth,” said Dennis Steinman, owner of PlainsCraft. “The Glamping Show USA is a targeted event where we are able to directly reach the decision makers who can utilize our wagons now.”
The Glamping Show USA is an annual trade show and conference focused on the business of luxury camping. The event is scheduled to take place on Oct 13-15, 2020. This year’s show is using an online platform to deliver live speakers, vendor exhibits and community engagement to professionals in the luxury outdoor accommodation industry. The event has attendees from across the United States and from around the globe. This combination of focused topic and effective platform is generating early results for participating vendors.
Glamping and camping experienced massive demand and growth during the summer of 2020. Professional investors are buying and improving or building properties to service a different audience of customers.
“We are completely focused on the Glamping niche which is seeing massive growth,” said David Korse, principal of The Glamping Show USA. “With more than 900 registered attendees and still 3 weeks to go, the numbers speak for themselves.”
“We are excited to see where this goes and have adapted all of our marketing to a digital first strategy for 2020 and 2021,” Steinman added. “While The Glamping Show USA connects us with decision makers, it falls on our team to communicate and demonstrate virtually the quality and craftsmanship of our very real physical products.”
PlainsCraft Covered Wagons is an exhibitor at the Glamping Show USA, sponsored the registration page, and is running pre-roll commercials for the live sessions.