RVIA members are invited to learn about the five biggest takeaways from Go RVing’s Owner Demographic Profile in an upcoming webinar.
The demographic report is the “most comprehensive study of RV ownership ever conducted,” RVIA stated. Insights and perspectives on the habits of current, former and intending RV owners are addressed in the profile.
The members-only online event is scheduled at 1 p.m. EST April 21.
“This webinar is intended to give participants the insight and information they need to make the most of the vast amount of information available to RVIA members,” the association stated.
The study focuses on purchase trends, intentions and motivations, RVIA noted, along with RV usage characteristics and the importance of RV features, travel and recreation preferences across demographic and generational categories, in addition to RV product types.
RVIA Senior Director of Membership and Research Bill Baker will join Ipsos Director Tim Reimer, who directed the study’s segmentation and demographic profile research.
Members can register for the “5 Biggest Takeaways from RV Owner Demographic Study” webinar here.
