Winnebago Industries Building Innovation Center

Winnebago Industries is building a new facility and expanding resources dedicated to innovating next-generation technologies for the RV industry.

The Winnebago Industries Advanced Technology Innovation Center will house the company’s Advanced Technology Group’s research and development teams. Work will focus on new technology applications, the company said, including alternative energy management and autonomy.

Winnebago Industries President and CEO Michael Happe said innovation is a cornerstone for Winnebago Industries.

“Our ability to excel in the market and further our industry leadership will hinge on our ability to advance the consumer experience through technology,” Happe said. “That is why we formed the Advanced Technology Group in 2019 and why we are now making a physical investment in and deepening that commitment to innovation by establishing the Advanced Technology Innovation Center.”

The facility will be built in Minneapolis-St. Paul, Minnesota. Winnebago said the center will be equipped with leading-edge technology.

“Our category-leading brands have always operated with a keen focus on bringing innovation to their product lines,” said Shailendra Singh, Winnebago Advanced Technology Group (ATG) vice president. “The Advanced Technology Innovation Center will allow Winnebago Industries to partner with the business units to augment those efforts across multiple technological timelines to meet short- and long-term strategies and goals. We are committing to combining Winnebago Industries’ growing bench of research and development talent, new technology applications and a growing ecosystem of technology partners under one roof.”

ATG launched the first all-electric, zero-emission motorhome concept from a major RV manufacturer in 2022. Over the next five years, ATG will support designing a new generation of RV products, the company said.

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