Winnebago Launches New National Park Campaign

A screenshot of Winnebago's video promoting its National Parks contest song. The picture has a father and two young children sitting at a campfire with a Winnebago Type A motorhome in the background

Winnebago Industries is continuing its support of national parks and outdoor equity through a continued campaign dubbed #SupportYourParks.

The initiative is a continuation of last year’s “On the Road Again” campaign to support the National Park Foundation (NPF). Winnebago’s partnership aims to increase the public’s connection to national parks while providing learning and career opportunities.

The manufacturer is giving away 100 America the Beautiful annual passes to access national parks through Aug. 31. In addition, a grand prize winner will be awarded a Winnebago Type A motorhome for the 2022 calendar year.

“#SupportYourParks aims to ignite an appreciation for the national parks’ beauty and rich history, instill a commitment to protecting them for future generations and inspire responsible travel to these treasured places,” Winnebago stated. “At the heart of this effort is a drive to support NPF’s work and mission.”

To achieve their goals, Winnebago created a video for #SupportYourParks featuring musician Chris Koza singing a version of Willie Nelson’s “On the Road Again.”

Consumers who follow Winnebago on Facebook, Instagram or Twitter, like the #SupportYourParks post and tag a friend will be automatically entered to win one of the park-themed prizes. In addition, for every share of the video via these sites and YouTube now until Aug. 31, Winnebago will donate $1 to NPF up to $25,000.

“After a year of shut downs, isolation and quarantines, people are more eager than ever to hit the open road,” Winnebago Outdoors President Huw Bower said. “Adventurers love America’s national parks, and there is no better way to visit them than in a Winnebago. Through this campaign, we are not only joining together to support the National Park Foundation, but also to inspire people to care for our parks, so future generations can build lasting memories in these cherished places.”

This year, as part of the partnership with NPF, Winnebago Industries and the Winnebago Industries Foundation are supporting service corps programs, which provide people ages 18-35 with hands-on work experience in U.S. national parks. Participants learn new construction and preservation skills, while providing parks with critical infrastructure improvements.

“The #SupportYourParks campaign is a wonderful way to sing the parks’ praises for providing places for healing, reflection, and adventures for all during the pandemic and beyond,” said NPF Senior VP for Corporate Partnerships Stefanie Mathew. “We are excited to continue our work with Winnebago to create more opportunities for diverse leaders to experience careers in the outdoors through programs such as service corps.”

In addition, the Winnebago Industries Foundation supported NPF’s Open OutDoors for Kids program.


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