A near-record crowd gathered at last weekend’s in-person York Pennsylvania RV Show, where good weather and customer demand sparked the “highest attendance since 2007.”
Show Chairman James Kesterke reported show traffic up 30 percent from the 2019 event. The Pennsylvania Campground Owners Association (PCOA), which produces the show, was forced to cancel last year’s event because of the COVID-19 pandemic.
“New this year was the addition of a fourth building and an additional 15,000 square feet of space,” PCOA stated. “The energetic crowd enjoyed visiting the four buildings, which feature 150,000 square feet of indoor space, plus an additional 75 units outdoors. The eight RV dealers reported great consumer sentiment and high sales. It was a terrific weekend overall.”
PCOA Executive Director Jason Vaughan shared the association was “pleased” to offer campers and dealers an opportunity, in the pandemic’s second year, to participate in a show with more than 250 RVs displayed. The association stated a recent occupancy increase to 15 percent for indoor events was helpful.
Thirty-one campgrounds showcased their facilities and 27 vendors sold camping-related items at show, PCOA stated.
“An extensive advertising campaign was formulated which included TV, print, radio, billboards, posters, postcards and of course, social media,” the association stated. “An online pre-roll video that targeted people who are in the market to buy or currently own an RV within a 50-mile radius of the show was also included.”
PCOA stated it began planning for its 2022 show, which will be held March 11-13 next year.