New travel research released by Kampgrounds of America, Inc. (KOA) shows significant shifts in winter camping and snowbird travel.
The report focuses particularly on Canadian travelers’ changing behaviors.
According to KOA CEO Toby O’Rourke, the findings show that while there is still interest in warmer climates, Canadian consumers’ traditional travel patterns are changing.
“We are seeing the impact of cross-border travel hesitancy within our system,” O’Rourke said. “Reservations from Canadian guests camping in the United States are down compared to last year, while the same pattern is reflected among Americans traveling north. Our latest research concludes that economic confidence, travel insurance requirements, the exchange rate, and new border protocols are all affecting traveler behavior.”
KOA said the research shows nearly one-in-four consumers who camp and 47% of glampers plan to visit warmer destinations this winter.
The company said its latest data shows 60% of Canadian snowbirds planning to spend a month or longer in warmer climates are choosing international destinations other than the U.S.
The report indicates that 43% intend to stay at private campgrounds or outdoor resorts.
“This shift has meaningful implications for the outdoor hospitality industry,” KOA said. “As Canadian travelers navigate rising travel costs and complex logistics, the long-standing relationships between Canadian snowbirds and southern campgrounds carry renewed importance.”
KOA’s report states that 31% of Gen Z and 19% of millennials plan to spend three to four weeks in warmer weather.
Nearly 25% of Gen Z travelers intend to stay a month or more, according to KOA.
“These emerging winter wanderers are driven by flexibility and lifestyle, not retirement,” KOA said. “KOA’s research shows that many are using school breaks, hybrid or remote work schedules and holiday windows to spend more time outdoors. Recreation, wellness and affordability are guiding their choices, alongside the year-round desire for sunshine.”
The data shows that Florida is the top U.S. destination, but Texas and California are gaining traction with younger generations.
