Alliance RV has hired Max Villa as regional sales manager, the company announced Monday. Villa will handle sales responsibilities for the Western U.S. and Canada for Alliance RV’s Paradigm luxury fifth wheel, and its soon to launch Valor toy hauler fifth wheel.
“Max has a proven track record of developing strong relationships while providing exceptional service and sales support to his dealer partners and retail customers,” said Jeremiah Dumka, Alliance general manager. “We are proud to have attracted one of the best reps within the industry.”
A longtime RV sales professional, Villa currently resides in Southern California and joins Alliance from Keystone RV where he most recently handled the Fuzion toy hauler product line. Prior to that he was national sales manager at Weekend Warrior.
“Building out a high-quality team has been a hallmark of Alliance RV since our inception,” said Alliance co-founder Coley Brady. “In Max (Villa) we have attracted a highly knowledgeable, hard-working individual who shares Alliance RV’s guiding principle of ‘doing the right thing.’”
“I am thrilled to join the Alliance team,” Villa said. “Operating within an independent company that is obsessed with providing a superior RV ownership experience is what ultimately led me to Alliance.”
Located on 112 acres in Elkhart, Indiana, Alliance RV began production in fall 2019 with its first product line focused on the luxury fifth-wheel market. According to the company, its vision is “to create a product driven by our customers, through their experience and input, and execute on those ideas at the highest level.”
For more information on Alliance RV, click here to visit the company website.
