Terex Corporation’s American Coach brand recently hosted its first-ever roadshow in southwest Florida, drawing more than 500 RV and luxury motorcoach owners.
American Coach Product Director Doug Miller said attendees toured the brand’s American Dream and Eagle models and talked with product specialists during the multi-day event.
“We were pleased with the response to our first roadshow,” Miller said. “Southwest Florida offers a high concentration of seasonal RV owners, making it an ideal market to connect with customers and showcase our latest products.”
American Coach said consumer feedback from the show was centered on exterior styling and premium interior finishes, including American Black Walnut cabinetry and high-gloss painted wood options.
“American Coach representatives emphasized the engineering behind the Dream and Eagle platforms, including a custom Freightliner modular chassis with Liberty Bridge construction,” the company said. “The design lowers the vehicle’s center of gravity, improving ride quality while increasing exterior storage capacity — an attribute frequently cited by attendees.”
American Coach positions its products at the top end of the motorcoach segment, focusing on low-volume production and high-end amenities. The company said consumer feedback expressed appreciation for brand quality.
The roadshow was organized in partnership with General RV.
