Americana Tire and Wheel (ATW) – Kenda’s distribution arm serving the North American towable trailer, utility, RV, marine and agricultural industries – recently added Kim Besst to its senior team as product marketing manager.
Besst’s initial responsibilities include identifying current brand growth opportunities and supporting marketing efforts while developing longer-term integrated marketing strategies to increase product sales and market share.
“A true integrated marketing professional, we are thrilled to welcome Kim to the team,” said ATW President Dave Craig. “Her product brand experience is the perfect fit for this new role – one of significant importance to our group in its anticipated future contribution to our overall brand positioning, product development, communications and education both at the customer and consumer levels.”
Previously, Besst was senior brand manager at Bob Evans responsible for strategy development and execution to grow business through in-store and digital media. She also served as managing director at Ryan Partnership, where she was responsible for client relationship management and creative for major national and international brands including Nestlé. Besst currently serves as a board member with Thrivent Financial. She has a bachelor’s degree in marketing from the University of Northern Iowa.
Besst has experience in consumer goods, and the company announced she has “a proven track record in growing brands and improving profitability.” She will use data analytics and sales support skills to enhance ATW’s product positioning and aid in expansion with existing and future customers through field support. ATW announced that it “intends to leverage her promotional expertise in customer engagement to strengthen relationships and spur growth.”
Americana Tire and Wheel (ATW), a division of global tire manufacturing leader Kenda, is its North American distribution arm serving original equipment manufacturers and distributors in the towable trailer, utility, RV, marine and agricultural industries.