Blue Compass RV Rolls Out New Brand in Tampa

A picture of Blue Compass RV staff outside the Tampa RV One Superstores location as the store is rebranded to Blue Compass

Blue Compass RV announced its flagship RV One Superstores – Tampa store has been rebranded to Blue Compass RV. Over 100 Blue Compass stores across America will be rebranded in 2023, the company said.

The ribbon-cutting to celebrate the Jan. 17 Blue Compass brand launch in Tampa was attended by over 200 industry, company and community leaders, Blue Compass RV said. All Blue Compass stores will receive new exterior signage and interior brand elements capturing the Blue Compass logo and brand imagery.

“The exterior signage looks great and will be a beacon for RV customers as they travel all across America,” said Jon Ferrando, founder, CEO and president of Blue Compass RV. “We had an exceptional turnout of over 200 at the event including Blue Compass leaders along with top industry and community leaders. I cannot wait for the next 100-plus stores as we roll out our Blue Compass RV brand from coast to coast.”

Blue Compass RV Tampa won numerous awards including Top Jayco Dealer in the World in 2022.

“The Blue Compass brand has been incredibly well received since we unveiled it in November,” Ferrando said. “We are excited to kick off our rollout of the Blue Compass RV brand on our stores across America in 2023. We are starting with our eight stores in Florida, which has tremendous RV demographics. This is an important step towards our goal of creating an inspiring retail brand that will connect with RV consumers across America.”

Blue Compass RV has over 1,000 service bays across its locations in America.

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