Bobby Raatz Takes on Leadership Role at Arterra, Distribution President Retires

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Arterra Distribution recently tapped Bobby Raatz to fill the role of Managing Director at the company’s Elkhart headquarters.

Raatz has worked in the RV industry for more than 15 years, and has experience dealing with OEMs, aftermarket producers and suppliers. Arterra, the RV division of the WFCO group, announced Raatz’s hire on April 30.

He will oversee operations at the company, with a focus on new product lines, sales and marketing.

“There’s a lot of exciting things on the horizon at Arterra that I’m looking forward to being a part of,” Raatz said. “Our reputation as the providers of industry-leading innovation in RV power conversion solutions is only getting stronger, and I look forward to help cement that reputation even further.”

Raatz most recently was the RVP of Sales at Southwire, and has also worked as a Regional Sales Manager at SM Osgood.

“Having Bobby on board opens up many new opportunities for us,” said Jack Cheng, CEO of Arterra Distribution. “His extensive industry experience within sales and marketing will certainly help us grow upon the foundation and momentum achieved by our current team.”

Among other changes in Arterra’s leadership, the company announced earlier that Arterra Distribution President Rich Dotson retired on April 1. Dotson joined Arterra in November 2016.

In his former role, Dotson managed all aspects of Arterra’s Elkhart operation and guided its sales and marketing efforts.

“Rich was a great asset and leader to the Arterra team over the past four years,” Cheng said. “While we’re going to miss his expertise and RV industry knowledge, we wish him all the best in retirement.”

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