Camco selected Mythic as its new creative agency of record to drive brand strategy, creative development and social media strategy.
Camco said its decision to partner with Mythic was driven by the agency’s deep strategic capabilities, proven track record of delivering measurable business impact and experience in adjacent categories.
Mythic has a foundation helping brands forge meaningful connections with passionate, lifestyle-driven consumers. The agency will lead brand strategy, integrated creative development, organic social and full-funnel campaigns across retail, digital and direct-to-consumer channels.
Camco Chief Marketing Officer Lisa Schoder said the company was searching for a strategic partner to help propel Camco into its next phase of growth.
“Mythic stood out not only for its local presence, but for its ability to translate insights into impactful, creative work,” Schoder said. “We trust the team to help us engage today’s RVers and outdoor enthusiasts in authentic, resonant ways.”
Mythic will begin work immediately, with an initial focus on brand discovery and campaign development, while providing ongoing support across creative services, organic social and content development. Mythic CEO Ken Baker said the company sees an opportunity to meaningfully drive Camco’s brand and business growth.
Baker said, “We are excited to help shape a connected brand experience that not only resonates with this vibrant community but also delivers measurable impact across every channel.”
