Camping World is launching an exclusive RV and camping furniture brand, Thomasville Recreation Furniture.
The new line of private label furniture will be available in the aftermarket and OEM markets, Camping World stated. The RV furniture will include sofas, chairs and tables.
The company stated its brand will provide latest designer trends and innovations based on consumers who continue to demand “premium choices” within RV and outdoor lifestyles.
“We are excited to launch the exclusive Thomasville Recreation brand with a wide variety of RV and camping furniture,” Camping World Chairman and CEO Marcus Lemonis said. “This brand launch, along with our acquisition of furniture manufacturer Allure in the fall of 2020, accelerates our vertical integration within the space and strengthens our sales and margin growth opportunities.”
The Thomasville furniture collection will feature “high-style designs” that follow classic and modern trends, Camping World stated. The company is considering product innovation a key component in each piece, with fabric and materials selected for comfort and consumer differentiation.
The launch of the Thomasville Recreation RV and camping brand originated from a partnership between Camping World and Authentic Brands Group.
Thomasville Recreation Furniture will be available exclusively at Camping World and Gander RV & Outdoors retail locations nationwide, and via e-commerce later this year.