Camping World will use Twilio Inc.’s customer engagement platform to power the RV dealership’s personalized marketing campaigns, the companies recently said.
Camping World will adopt Twilio’s Engage, SMS, Voice and Segment’s Customer Data Platform to provide consumers with messages across digital properties.
Twilio Segment will help Camping World improve data collection and better understand their customers, the companies said. Twilio Engage will use Segment’s data insights to build customer experiences with personalized omnichannel marketing campaigns.
Twilio said when Segment was implemented, Camping World saw a 35% increase in conversion rate and the cost-per-lead decreased 16% on their paid media channels almost immediately.
Brad Greene, senior director of marketing technology at Camping World, said: “With Twilio Segment on board we are able to simplify data inconsistencies and consolidate customers across our websites and mobile apps. This better understanding of who our customers are enables us to focus on being a resource and the one-stop shop for our customers’ RV needs.”
Kathryn 
Murphy, VP product of Twilio Segment and Twilio Engage, said the services company was proud to support Camping World.
“Our recent State of Customer Engagement Report found that consumers revealed they spend an average of 21% more when brands personalize their experiences,” Murphy said. “In today’s tough economic climate, it is imperative that brands utilize smarter, more efficient solutions to reach their customers.”
