Camping World made a strategic investment in Happier Camper Inc., a Los Angeles-based manufacturer of modular interiors for campers and Type B motorhomes.
Marcus Lemonis, chairman and CEO of Camping World, said the move was the perfect first step into the van and camper conversion market.
Happier Camper’s Adaptiv system features modular cubes, such as coolers, sinks, toilets, bunk beds, tables, chairs, refrigerators and cooking surfaces. Consumers can stack and arrange the cubs to customize vans and campers’ cooking, storage and sleeping needs.
After the investment, Camping World will stock Adaptiv products for retail sales. By 2022, the dealership will serve as Adaptiv design, installation and renovation centers.
“Customers will be able to bring a shell of a van or camper to one of our nationwide SuperCenters and we will act as renovation centers and install the Adaptiv technology in the unit,” Lemonis said. “The ability to customize and convert your unit with different modular layouts brings new life and I believe a welcome addition to the future in RVing.”
Camping World will be the exclusive retailer for Happier Camper products.
“Since launching in 2016, Happier Camper has demonstrated a unique ability to design, market, and build community around our products,” Happier Camper co-founder Ryan Edwards said. “This strategic investment will substantially increase our ability to produce at scale, with trusted service and distribution to delight customers throughout North America. We are seeing an uptick in demand from the community wanting to reconfigure their existing trailers and vans, and the convenience of having over 180 Camping World locations to service the units, is game-changing.”
