News

A photo of children making smores while RVing.

Go RVing Launches Explore Camping Program

Go RVing launched its inaugural Explore Camping Sponsorship Program. The initiative is designed to promote access to camping and RVing by partnering with organizations serving young families, diverse communities and growth audiences.

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A screenshot of Rollick's lead engagement software from the company's website.

RollickNurture Provides Communication Solutions

Rollick introduced feature enhancements to its RollickNurture lead engagement platform. The enhancements address what Rollick refers to as “increasing pressure on OEMs and dealers to meet rising consumer expectations for personalized, timely digital communication.”

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A photo of Redarc CEO Anthony Kittel with Command Electronics Vice President Chris Campagna.

Redarc Partners With U.S. Manufacturer

Australian power solutions supplier Redarc Corp. signed a memorandum of understanding with Command Electronics. Redarc said the partnership will leverage Command’s manufacturing expertise to bring customers faster and more efficient access to Redarc’s products.

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A photo of the Lance Camper sign in front of the company's manufacturing facility in Lancaster, California.

Lance Camper Sold

Lance Camper is celebrating its 60th anniversary this year. New owners will have the opportunity to light the candles on the truck camper manufacturer’s birthday cake. Rev Group sold California-based Lance Camper to Bill Rex.

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Photo of an Ember RV trailer that will be on display at the Overland Expo NW this weekend.

Ember RV Unveils 2026 Upgrades

Ember Recreational Vehicles will debut its 2026 Overland Series lineup at Overland Expo PNW in Redmond, Oregon, this weekend. The manufacturer will showcase a 2026 Overland Series 221MSL.

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A graphic showing Line\5's wins at the Dealer's Choice Awards with an RV in the background.

Line\5 Repeats as Award Winner

Line\5 announced it was named a winner in the 2025 Dealers’ Choice Awards, its eighth consecutive win. The F&I services provider also earned the Diamond Award for F&I Product Financing, its fifth  in a row.

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A screenshot from ORR's 25 in 2025 campaign that includes Colorado Gov. Jared Polis and RVers preparing for their next adventure.

Governors Back Outdoor Recreation Campaign

Numerous state governors recorded a video for the Outdoor Recreation Roundtable (ORR), supporting ORR’s 25 in 2025 campaign. The campaign’s goal is to establish another state-level office of outdoor recreation, which would be the 25th in the country, by the end of 2025.

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A photo of Winnebago Industries CEO Mike Happe.

Winnebago CEO Speaks Directly to Dealers

Winnebago leadership spent time on Wednesday during a financial call with analysts discussing RV pricing and tariffs’ effect on the manufacturer’s prices to dealers and consumers. In the discussion, President and CEO Mike Happe spoke directly to dealers.

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