From the Publisher: Yesterday’s Letter from Me
January 19, 2021
To my dismay, some viewed my opinions as potentially disparaging or negative with respect to certain companies.
New Blogs, Opinions & Advice
COVID-19 Media Trends You Should Know
January 18, 2021
This year has seen dramatic changes to media consumption. You likely are nodding your head in agreement. The question is, how big are the changes and how should you react?
From the Publisher: Firing Up 2021
January 18, 2021
The printed January edition of RV News is now hitting mailboxes throughout North America. While this digital issue has been complete for some time, I hate to admit it, but I procrastinated in sending it out.
Advice: Find a Way to Empathize Before Customers Leave
December 14, 2020
A lack of empathy keeps many sales professionals from becoming great and prevents many high-powered organizations from retaining long-term employees and long-term clients. A lack of empathy costs dealerships deals now, and deals later.
Advice: Retool Your Retention
November 30, 2020
We have been gifted with many customers this year. Numerous dealerships are reporting an increase in total customers, with most being first-time buyers and younger shoppers. But how long will they keep RVing?
Advice: Learning the Basics of Sales?
October 9, 2020
Have you ever watched a new salesperson work through his or her first number of fresh opportunities? Every moment, no matter how seemingly insignificant, has a strange intensity to it.
Advice: Leading Your Dealership Through Uncertain Times
October 2, 2020
Economic hard times, a country in turmoil and the continuing fear of the pandemic have threatened businesses on many levels.
RVIA Analyst: Why It’s Good to Have a State OREC Office
September 11, 2020
RVIA’s Legislative Analyst Ashley Brinkman recently presented at the Minnesota Outdoor Recreation Task Force about the multitude of benefits to having an OREC office in each state.
Advice: Avoid Buyer’s Remorse in Your Hiring Process
September 9, 2020
If you drove down my street, you would not notice anything all that unique. I live on a quiet cul de sac not far from a busy road used more by commuters looking for a bypass than by residents.
Advice: Effects of High or Low Voltage on Motor Performance
September 9, 2020
Ever had a customer return from camping and complain of a distinct odor of burnt electronics filling the air? The next thing that RVer knows, the water pump quits and the AC stops working.
Tips for Overcoming Towing Fears
August 21, 2020
In this GoRving video, Girl Camper founder Janine Pettit shares her top three tips to overcome the fear many people have of towing an RV.
Advice: Dealership Compliance: Not Fun, But Necessary
August 20, 2020
A friendly, aging minister meeting Groucho Marx for the first time, stated, “Mr. Marx, I want to thank you for all the enjoyment you’ve brought into the world.”