From the Editor: So Much Time, So Little to Do
March 25, 2021
In the film, Willy Wonka is so overwhelmed that he mixes his words up by saying, “So much time, so little to do.”
Opinions
Advice: All You Need is LUV
March 23, 2021
You may not always like all your customers and co-workers, but life at the dealership goes a whole lot better if you “LUV” them in each interaction. LUV them? No candy hearts or valentines are required. LUV is a simple acronym: Listen, Understand and Verify.
Advice: New Horizons in F&I
March 19, 2021
As the 2021 camping and selling season begins for RV dealers, this time should be met with pure optimism. After experiencing last year’s pent-up demand
Advice: Six Drivers of Business Value
March 10, 2021
Regardless of where you are in your business life cycle, understanding what drives your business value is essential. A professional business valuation makes this possible.
From the Publisher: Firing Up 2021
February 18, 2021
For my loyal digital subscribers who prefer to read it online, you can do so by clicking here to access the January issue.
Detour Ahead? Stay on Course
January 20, 2021
Looking back on the best trips I have ever taken, I do not remember the planning. Instead, my memories are of those spontaneous moments when we discovered something unexpected and allowed ourselves to savor the moment.
Online Training is New to RV Industry, Not to Everyone
January 19, 2021
About 18 months ago, I joined the RV industry, but some things stand out as plainly as if they had happened yesterday.
From the Publisher: Yesterday’s Letter from Me
January 19, 2021
To my dismay, some viewed my opinions as potentially disparaging or negative with respect to certain companies.
COVID-19 Media Trends You Should Know
January 18, 2021
This year has seen dramatic changes to media consumption. You likely are nodding your head in agreement. The question is, how big are the changes and how should you react?
From the Publisher: Firing Up 2021
January 18, 2021
The printed January edition of RV News is now hitting mailboxes throughout North America. For my loyal digital subscribers who prefer to read it online,
Advice: Find a Way to Empathize Before Customers Leave
December 14, 2020
A lack of empathy keeps many sales professionals from becoming great and prevents many high-powered organizations from retaining long-term employees and long-term clients. A lack of empathy costs dealerships deals now, and deals later.
Advice: Retool Your Retention
November 30, 2020
We have been gifted with many customers this year. Numerous dealerships are reporting an increase in total customers, with most being first-time buyers and younger shoppers. But how long will they keep RVing?
