CDK Global signed a definitive agreement to sell its digital marketing business to Ansira Partners, a subsidiary of Advent International. CDK Global is selling all digital marketing including advertising solutions and website services.
“We believe that Ansira is the right partner to continue growing the strong technology platform and skilled management team of our digital marketing business,” CDK Global President and CEO Brian Krzanich said. “We remain fully committed to our digital marketing business customers, and we will ensure a seamless and uninterrupted transition through the completion of the sale.”
The company selected Ansira Partners after evaluating proposals from multiple parties. Ansira Partners is a marketing services firm with extensive experience in the automotive market. The company plans to expand its digital marketing business driving hyper-local opportunities for customers.
“We know that brands must reach customers in that ‘last mile’ to drive the greatest success, so it was clear to us that Ansira’s footprint in marketing services and their automotive industry expertise, coupled with the user-friendly platform of the digital marketing business will provide an exceptional offering for our collective clients and their customers,” said Alan Herrick, an operating partner with Advent International and chairman of Ansira’s board of directors. “The acquisition will allow the CDK digital marketing business to continue on its accelerated path of product and services innovation, as well as to deliver highly responsive and consistent customer service, while enriching Ansira’s local marketing activation offerings.”
The transaction is expected to close in the first half of 2020. Terms of the transaction were not disclosed.