Coast Technology, the company behind Stealth AI Suite, has introduced advancements across its Connected Dealer Platform (CDP), Demand-Side Platform (DSP) and Website Experience Platform.
The company said the advancements strengthen the connected, full-circle marketing ecosystem for modern dealerships.
Coast Technology said Stealth connects the dots between inventory, marketing and customer data, and was developed in direct response to dealer feedback.
Chief Marketing Officer Liz Martin said Coast Technology is not building disconnected tools.
“We are building an omnichannel intelligence system,” Martin said. “From the website to the digital ad to the CRM—and right down to understanding who your shoppers are—every piece of Stealth is designed to not just connect data but activate it. It turns insights into live audiences, personalized campaigns and measurable results. That is full-circle marketing powered by real AI.”
The company said customer journey intelligence gives dealers end-to-end visibility from anonymous visitor to sold customer, connecting marketing performance to real outcomes. The new CDP segmentation and activation layer pushes Stealth into a Customer Data Experience Platform (CDXP), combining Audience Builder, Quick Filters, and Stealth Outbound to activate personalized campaigns. With AI-enhanced Hot Alerts and Be-Backs, dealers can spot ready-to-buy shoppers and re-engage automatically.
Through Stealth DSP, Coast Technology said dealers can extend their campaigns onto Connected TV (CTV) to reach local, in-market shoppers with precision targeting and measurable results tied directly back to the CDP. When combined with email, social and display, the company said CTV boosts overall campaign effectiveness by up to 70%.
Coast Technology said it released major website experience updates, including dynamic SEO optimization, personalization, faster-performing smart search, and llms.txt, an intelligent framework preparing dealer sites for AI-driven search.
The company said Stealth continues to evolve with new AI capabilities, from on-site shopping guides and natural-language search to automated personalization and enriched insights. By replacing static filters with conversation and connecting every data point to shopper intent, Coast Technology said Stealth is redefining how customers search, how dealers engage and how data drives every decision.
Dealers can see the full Stealth AI Suite at Booth #925 during this week’s RVDA Convention/Expo at Paris Las Vegas.
