Partnering with local influencers can be powerful, but only when done right.
A session at the 2025 RVDA Convention/Expo will detail how dealerships can identify and work with local influencers to “drive real results, not just likes.”
Keryn Lynn, president of MKM Advertising/Boat & RV, will host “The Influencer Equation: Smarter Partnerships for Dealership Visibility.” The session will take place at 4 p.m. Nov. 13.
RVDA said finding the right partners to help promote an RV dealership can be challenging but also rewarding. Lynn will explore finding the right partners, setting expectations and turning one piece of content into a long-tail marketing asset.
According to RVDA, attendees at the session will learn how to structure campaigns that deliver a return on investment (ROI), not just reach. The session will look at ways to repurpose influencer content to use in ads, social media and email campaigns.
RVDA said attendees will learn to identify, vet and partner with local influencers who align with their brands.
According to RVDA, Lynn is a passionate marketing strategist with over 15 years of experience leading sales, operations and marketing for a family-owned RV and boat dealership. At MKM Advertising, she works with dealerships across North America to grow their brand visibility, generate leads and increase ROI through digital strategies.
Lynn is a certified digital marketing professional. She was the 2020 scholarship recipient of the NCM Associates Spader Leadership Development Program.
RVDA said she will bring practical dealership experience and proven marketing expertise to her session.
Visit rvda.org/convention to learn more.
