When Camping World reported financial results for its record-breaking second quarter of 2025, the dealer chain provided a detailed look into its contract manufacturing, or private-label RV sales, process.
The company broke out details on its private label conventional trailers, private label laminated trailers and its traditional RV trailers.
Among private label conventional trailers, the company sold 4,831 RVs in the second quarter of 2025, up from 1,842 in the second quarter of 2024. The average sales price of private label conventional trailers totaled $12,840 in the second quarter of 2025. The average price was $1,181 less than the second quarter of 2024.
Total gross profits, including front-end and back-end sales, were $15.6 million for the second quarter of 2025, up $8.3 million from the second quarter of 2024.
Among private label laminate trailers, Camping World sold 1,629 in the second quarter of 2025, up from 258 in the second quarter of 2024. The average sales price of private label laminate trailers was $15,416 in the second quarter this year, down $160 from a year earlier.
Total gross profits were $6.6 million, up from $700,000 in the second quarter of 2024.
Between the two private label trailer sales, Camping World’s gross profit was $22.2 million on 6,460 RVs sold, an average gross profit of $3,436.53 with trailers selling for an average of under $15,000.
Among traditional travel trailers bought and sold as manufacturer brands, Camping World sold 20,236 in the second quarter, up 252 RVs from a year earlier. The average sales price was $40,973, up $47 from the second quarter of 2024.
Total gross profits were $234.8 million, down $7.9 million from a year earlier.
Camping World Chairman and CEO Marcus Lemonis said the company refers to inexpensive RVs within its contract manufacturing sales, but the RVs are not decontented or lacking features.
Instead, he said the company uses its scale, its strategy in ordering and taking RVs and collaborates with manufacturers and suppliers such as Lippert or Patrick Industries to ensure a value proposition the consumer seeks.
“If you just try to sell on price and decontent the thing, every other dealer has tried that,” he said. “You have to bring value to the table and have a good price.”
Although the company broke out figures for its inexpensive travel trailers, Camping World has exclusive brands available at numerous price points. Lemonis said his team discovered more clearly this year that its growth was not solely tied to inexpensive RVs. Instead, he said Camping World executives understood where the right price point for each RV type is to make a sale.
“It is not about just selling an $11,000, $12,000, $15,000 trailer. That is a very small number inside of our overall business,” Lemonis said. “It is understanding—as you get into larger trailers, as you get into fifth wheels, as you get into Cs and Bs and As—how do we enter into each one of those type codes and start to be disruptive on the opening price point there?”
He said Camping World was translating the playbook used to find success in entry-level travel trailers into motorized RVs. He said he expects the dealer chain to win market share in the next 12 to 15 months because of the success gained with the strategy.
“It is not our focus…to try to just generate volume by selling cheap things,” he said. “It is our focus to try to sell as many things as we possibly can and get them into our ecosystem and do all of those transactions profitably.”
If manufacturers decide to raise prices, Lemonis said his company would encourage the process.
“Any increase in new pricing results in us being the big winner,” he said. “Because of our ability to have the contract manufacturing relationships, we are always able to be better than everybody else….We are not dissuading any manufacturers to avoid raising prices. If that is what needs to happen, as long as content and quality do not get compromised, we are fine with that.”
Camping World will continue selling numerous OEM brands. Lemonis said the company will do so because of a need for credibility and website traffic.
However, he said, “The contract manufacturing units have a very, very unique proposition in our company.”
