Oregon-based Curtis Trailers used a technology company for an award-winning media campaign spotlighting the dealership.
The technology company Coast Technology won a Planning and Buying Award in the New/Emerging/Experimental Media category. The Planning and Buying Awards recognize excellence in media strategy, innovation and effectiveness.
Curtis Trailers, which has locations in Portland and Beaverton, is a full-service RV dealership featuring top towable brands. Curtis Trailers CEO Karra Blair said her company, which she owns with her brother, Robby Schriever, and cousin, Kory Goetz, has worked with Coast Technology for 15 months.
Blair said, “We wanted to incorporate some of the digital strategies Coast offers. We have integrated additional technologies with their Stealth product and its workflows, as well as tailored connected TV (CTV) strategies that capitalize on programming and audience to optimize ad spend and generate high-quality conversions.”
By targeting high-impact morning news programming such as “Fox & Friends” and “Morning Joe,” the campaign achieved 35% to 40% higher conversion rates compared with standard placements.
Engagement soared even higher during live sports content, where the campaign drove a 35.4% conversion rate, with select events reaching up to 42% audience engagement.
