Custom structural supplier UFP Factory Built has completed a different type of build with the rollout of its new Brawn Talk industry education website.
UFP Factory Built and Brawn Brand Director MC Chandrani said the online platform is designed to advance understanding of structural and core components across a wide range of applications.
“From past experience, I have seen that when education is rooted in real-world application, it helps elevate understanding across the entire industry,” he said. “By focusing on education and real-world application, we aim to make complex structural decisions easier to understand for manufacturers, channel partners and end users alike.”
Brawn Talk features education-focused articles and videos led by industry experts.
“The platform explores practical, often-debated aspects of materials, finishes and structural systems, bringing clarity to how different choices affect real-world performance, production efficiency and end-user value,” the company said. “Each piece moves beyond surface-level preferences to examine trade-offs, application considerations and build implications.”
Chandrani said the goal of Brawn Talk is to receive feedback from OEMs and consumers on what topics they are eager to learn more about.
A few recent Brawn Talk topics include plywood versus OSB versus Engineered Structural Panels (ESP), paint versus stain considerations and translucent versus traditional roofing systems.
Chandrani said those topics were chosen due to feedback received from OEM partners.
“In one case, an end customer brought their trailer to a dealership to ask if they should paint or stain the trailers exposed walls,” Chandrani said. “We are building a repository of educational articles and videos primarily from feedback that we receive from these stakeholders.”
UFP Factory Built is a division of UFP Industries.
“Through expert-led articles and videos, created for OEMs, dealers and end-user education,” the company said, “Brawn Talk helps drive more informed decisions and greater confidence in how stronger, better-performing structures and systems are built.”
